One of the key ways in monetizing your blog is through email marketing services with the help of a newsletter service company such as Mailchimp, Convertkit, and Hubspot. There are numerous email marketing software services out there and plenty more are emerging. However, in this article, we will delve only on the best services considering the following criteria: best value, best features, and best reputation.
Mind you, there’s probably hundreds of email marketing platforms in the market today and many more are popping out trying to compete with the big ones. I mean, seriously – do a Google search and see for yourself!
Why Do You Need Email Marketing Services For Your Business?
Similar to what has been mentioned above, it is one of the ways you can earn more money through affiliate marketing. Think of the last time you have checked on your email. When was that? My guess will be today or just now, and if so, about how many times do you check it on a daily or weekly basis? From this standpoint, you can already tell that email is one of the keys to your customer’s attention. In addition to that, think about how long you’ve had your email. It could already be decades! People hold on to their emails because it’s how they get updates from things they care most about.
The Pains of Choosing The Perfect Email Marketing Platform for Your Business
When it all comes down to making that executive decision of choosing the best email software for your business, you might find yourself stuck. I can’t blame you – it’s painful because there’s just too many of them! It’s not like they all differ by a huge amount in terms of features, but the pros and cons can be a headache 😵. Heck, if you don’t know jack about email marketing, then you’re probably running around like a chicken with its head cut off.
That’s okay. In this post, I have compiled the best ones I’ve found (and I think is quality) doing research. I gochu. 😉
The Absolute Best Email Marketing Software for Your Business
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From $0 – $299
Mailchimp was founded back in 2001 by Ben Chestnut and Dan Kurzius. Their aim was to cater to smaller businesses who can’t afford expensive tools like Oracle and Zoho.
Suffice to say, Mailchimp is an email marketing platform that I am comfortable to use. It is definitely one of the first email platforms I’ve used ever since I started a website.
Pros
- Free Plan (up to 2,000 contacts)
- Create and customize signup forms
- Easy to navigate and learn
- Most popular email marketing tool
- Integrates with WordPress
Cons
- Very few email templates
- Limited segmentation & automation
- Designing emails is very limited
- A little bit clunky to use
From $38/mo – $418/yr
Flodesk is a simple and modern way to grow your email list. If you don’t like clunky programs that require too much learning curve, then this platform is for you.
If I was to pick an email marketing platform for my website, Flodesk will definitely be it. However, it is still quite expensive for me at $38/month. On a good note, if you sign up for a yearly plan, you will save $38 which gives you a month of free email marketing service.
If you are a service-based business such as an online coach, social media manager, or infopreneur, I highly recommend this gem.
Pros
- Free 30 day trial to check out the inside
- Plenty of modern templates
- Easy to navigate and learn
- Highly customizable for any brand identity
Cons
- Quite expensive, but worth it
- Limited time free trial
- Only a few integrations available
From $0 – $45/mo
If you are the type who simply wants everything in one platform, Hubspot makes it easy for you. With a free account, you get limited access to certain features (generously) such as email marketing, sales hub, app integrations.
I use Hubspot on one of my websites under the free version and works just fine (at least for now).
I love using Hubspot because they have a ton of educational content for everyone! They offer a free email signature generator if you want to make use of it. Also, they have a free email marketing plan generator if you ever find yourself stuck in a creative mental block rut. So, come check out all the 🛠free Hubspot tools you can use towards your business marketing goals.
Pros
- Free plan (up to 999 contacts*)
- Landing pages available for free accounts
- Generous amount of features for free clients
- Customer ticketing is free to use (ideal for fluid customer support)
Cons
- Campaigns not available on free accounts
- Email campaigns not included on free accounts
- Automations not available on free accounts
- Designing emails is very limited
From $0 – $10/mo
One of the most affordable email marketing services out in the market would have to be Get Response. Starting at only $10 per month, you can get access to premium marketing features for a fraction of the cost of competitors.
Ideal for businesses who are on a budget but want the power of a full-featured email marketing suite.
Pros
- Free Plan (up to 500 contacts)
- Plenty of marketing tools
- Easy to navigate and learn
- New live chat feature
- New website builder feature
- Lots of features other platforms don't have
Cons
- Quite pricey to unlock all features
- Live support only available to paid plans
- Automation is only available to paid plans
- Integrations are only available to paid plans
From $0 – $10/mo
Another affordable and budget-friendly email marketing service is Mailerlite. You can have up to 1,000 subscribers and send 12,000 (yes, 👀 12k) emails per month just with a free account.
Pros
- Free Plan (up to 1000 contacts)
- Send up to 12k free emails per month
- Easy to navigate and learn
- Lots of features other platforms don't have
Cons
- Newsletter templates for premium accounts only
- Live support only available to paid plans
- Integrations are only available to paid plans
From $0 – $13/mo
I’ve added Benchmark due to its affordability. It serves its purpose good enough, but templates are a bit boring and uninspiring; Hence, the 3.5 mark. The one good thing I like about the free plan is the unlimited contacts you can have.
Pros
- Free Plan (unlimited contacts)
- Unlimited video storage for free accounts
- Easy to navigate and learn
- Lots of integrations available
Cons
- 250 emails per month on free accounts
- Only 10 MB storage for free accounts
- No option to filter hundreds of templates by category
- Templates are somewhat meh
From $0 – $19/mo
For established businesses who are still small and growing, Freshmarketer is definitely a win. It is one of Freshwork’s marketing solutions that promises to deliver results.
This platform is ideal for those who intend to have employees someday because it’s part of the Freshworks product suite.
Pros
- Free Plan (up to 100 subscribers)
- Support included in free accounts
- Easy to navigate and learn
- Chat widget available to free accounts
- Free 21-day trial of Enterprise Plan
Cons
- Smaller contacts allowed for free accounts
- Custom domain not included
- Landing pages for paid accounts only
- Drag-and-drop builder not available to free accounts
Email is one of the keys to your customer’s attention.
